not your typical spa

New spa owner, Christine Boutillier wanted a look that was more bold and contemporary than what one would expect from a spa; one that would depict her as being a young, fresh and unique alternative to her competitors, but with a reference to the traditional, Italian inspiration behind the company name and location.

We opted for a loosely sketched flower coupled with an elegant typography. We were thrilled with the contrast provided by the white and black linen duplex paper and the soft lines of the flower being foiled in a chome-like metallic which amped up the edginess of this package.